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Leading full-service marketing agency shortens name to better reflect its brand

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February 04, 2019
TROY, Mich. — From now on, it’s just Basso. Formerly Basso Design Group, Michigan’s leading marketing agency, has dropped “Design Group” from its name.  The goal was to better position its brand as a full-service marketing agency that helps customers solve their most pressing challenges associated with growing business.  

“We’re not limited by only design, only digital marketing, only print, only social or any other specific platform,” said Managing Partner Gregory Basso. “We embrace all platforms and engage the proper blend of services required to successfully help our customers’ drive revenue.”

“For that reason, we believe ‘Basso’ simply defines us and captures the services we provide. It’s shorter, sweeter, and so much easier.”

With the name change and rebranding, Basso has updated its website URL from www.bassodesigngroup.com to www.bassomarketingagency.com.

Basso said the entire team at their Troy-based agency is excited about its name change and what it represents for the future of their agency.

“Being known as one of Michigan’s best digital marketing agencies, rewarded by customers who have entrusted our team with their entire marketing initiative, and extending Basso the privilege of being their agency of record, is very humbling and much appreciated,” he said.

Managing Partner Dan Santonocito echoed his sentiments.

“While we always give it our all to help our customers drive revenue, continuous improvement and staying current with technology, trends, and communication solutions enables our team to maintain its thought leadership role in marketing, while at the same time helping our customers to stay ahead of the marketing curve as well,” he said. “It’s all about collaboration, transparency, staying relevant, and doing what is right. We have come a long way since our founding, and we look forward to the opportunities tomorrow brings and the new faces we meet.”

Visit www.bassomarketingagency.com for more information about its rebranding or to learn more about Basso’s unique marketing solutions.
 
ABOUT BASSO
Founded in 2003, Basso is a Troy, Michigan based full-service marketing agency that provides branding, print, PR and digital marketing services nationally and internationally. Its team of marketing analysts, marketing strategists, designers, website developers, content authors, social media specialists, videographers, and photographers are the key ingredient behind their results-driven marketing strategies that they proudly tie to their customers’ bottom-line.
 
For more information, visit www.bassomarketingagency.com.
Contact:
Dan Santonocito, Managing Partner
(248) 530-6000

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