GRBN to Launch “Invest in Insights Handbook 2.0” with Expanded Focus on Building the Business Impact of Insights

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May 15, 2019
Washington, D.C.– The Global Research Business Network (GRBN) today announces that work has begun on the creation of the second edition of the Invest in Insights Handbook.1

Since its release, many Insights leaders have leveraged version 1.0 the Invest in Insights Handbook to measure their ROI and demonstrate their value to the business. Leaning on these experiences, version 2.0 will include new examples of Insights ROI measurement, as well as new advice on how Insights leaders can successfully implement their own ROI measurement program.

Further, the scope of the Invest in Insights Handbook 2.0 will be expanded to encompass new research and guidance on how leaders can systematically build the business impact of the Insights function.

Over the coming months, GRBN, together with its partners, will be conducting research into how the Insights function is evolving to become more business-impact focused and an even greater driver of competitive advantage, and the key data and insights will be included in version 2.0.

Andrew Cannon, GRBN’s Executive Director, notes: “Whilst version 1.0 has enabled Insights leaders to embark on the ROI of Insights measurement, this focus on building the business impact of Insights will encourage even more to use the framework and not only measure the ROI of Insights, but actually increase the impact their teams are having on the business.”

GRBN is proud to have Gongos, Inc. and RTi Research as the first Gold Sponsors of the Handbook, and Cambiar and Olivetree Insights as the first Bronze Sponsors.

“With an increasing focus on customer centricity and experience, insights teams stand to elevate this much-needed outside-in perspective of organizations,” adds Camille Nicita, president & CEO of Gongos, Inc. “We’re pleased to contribute findings from our DICE assessment relative to how organizations assess themselves on internal measures of success.”

David Rothstein, CEO at RTi Research says: “For Insights leaders, measuring and understanding Insights’ business impact is critical to continuing the ascension from having a seat at the table to becoming a leadership force at the table.”

GRBN has set up a website,, dedicated to Insights ROI measurement. Version 1.0 of the GRBN Invest in Insights Handbook, as well as related resources, can be accessed from this knowledge hub.

About GRBN

The Global Research Business Network connects 45 research associations and over 3500 research businesses on six continents. More than US$25 billion in annual research revenues (turnover) are generated by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations and undertaking global industry initiatives.

About Gongos

As a decision intelligence company, Gongos, Inc. brings a consultative approach in developing growth strategies grounded in operationalizing customer centricity. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action, and navigate organizational change.

About RTi Research

RTi Research is an innovative global market research and brand strategy agency based in Norwalk, CT known best for turning data into meaning; something that can be communicated simply and acted upon effectively. RTi has been bringing the customer voice to the corporate decision-making process since 1979, leveraging a wide range of quantitative and qualitative marketing research services and methods.

Andrew Cannon
Executive Director

Susan Scarlet
Vice President, Strategic Branding
Gongos, Inc.
1 Visit to access version 1.0 of the Invest in Insights Handbook
Jenna Fillmore, Specialist, Marketing & Industry Engagement
(248) 239-7062


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