FZ Partners with Th3rd Coast Digital Solutions

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February 01, 2021

At FZ, we understand that the future of manufacturing starts with today's technology. We're passionate about coming alongside our customers throughout their digital transformation journey in a way that reduces headaches, increases innovation, and delivers a simple and phased approach towards the values that Industry 4.0 has to offer. In order to ensure that our customers are equipped with the technology and resources they need to be successful, we're always looking for like-minded partners who share our same passion. We found such a partner in Th3rd Coast Digital Solutions.

Th3rd Coast is an industry leader when it comes to extended reality (XR) and immersive technologies, specifically within plant floor settings. Th3rd Coast bridges the gap between emerging technologies and real-world applications, providing West Michigan manufacturers with technology that is disrupting the industry. With extensive experience in XR development and augmented reality solutions, Th3Rd Coast shares FZ's goal of simplifying and fast-tracking Industry 4.0 enablement for manufacturers.

"We're excited to partner with Th3rd Coast as it helps make Industry 4.0 even more accessible for our customers. Our IIoT experience coupled with their premier XR offerings creates a holistic approach to digital transformation that will help our customers attain more connected, competitive, and efficient processes," said Mike Cotter, Director of Digital Solutions at Feyen Zylstra.

Through this partnership, FZ and Th3rd Coast also hope to establish West Michigan as a leading XR and Industry 4.0 hub. Together, we are working to establish an Industry 4.0 Innovation Lab, located at Feyen Zylstra's Industrial Tech Center in Grand Rapids, Michigan. The Innovation Lab will highlight various working examples of how IIoT and XR technology can be applied within a manufacturing context. As an educational tool, the Innovation Lab will help demystify Industry 4.0 and allow local manufacturers the opportunity to interact with and experience the benefits of these technologies.

"Our partnership and collaboration around the Industry 4.0 Innovation Lab will help establish West Michigan as a leading Industry 4.0 community," says Joseph Van Harken, Chief Strategy Officer at Th3Rd Coast, "We look forward to working with the FZ team to making Industry 4.0 and XR solutions more accessible and attainable."

E.B. Sonheim, Marketing Manager


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