Biznet Digital’s Kevin Krason Named President of Direct Marketing Association of Detroit (dmaD)

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July 31, 2017
Detroit-area digital marketing veteran Kevin Krason, president and founder of Southfield-based Biznet Digital (, has been elected president of the Direct Marketing Association of Detroit (dmaD).

A twenty-year influencer on the Detroit digital scene and a self-proclaimed marketing automation evangelist, Krason assumed duties on July 1, 2017 for a one-year term.

“It is a unique honor for me as a technologist and digital marketer who did not come up in the traditional marketing agency way to be able to lead the future of an organization that was founded on traditional offerings around print and mail,” Krason says.  “Today’s direct marketing is data-driven and leverages both traditional and online channels.”

dmaD exists to provide value to members by being Michigan's premier direct and interactive marketing resource for news, education, career development, recognition and networking, while fostering a community in which experience, ideas and opportunities are shared.

Krason says his goal is to help dmaD fulfill its mission, while also reviving membership, which currently stands at approximately 100.

dmaD board member Alex DellaTorre says Krason is ideal for the role of president.

"Kevin has not only picked up the ball and ran with it, he has already scored touchdowns,” DellaTorre says.  “Kevin has surrounded himself with an A-Team of Detroit-based direct marketers that will be delivering solid educational, networking and recognition opportunities all year long.”

DellaTorre says this year's dmaDetroit event calendar is already in the works and filling up with crowd-pleasing speakers and fun-filled events.  

Krason’s resume makes him well suited to lead dmaD. Since 1994, he has steered Biznet Digital through various incarnations, first as a dial-up Internet service provider, then as a web development and programming company, and now as a content marketing company that specializes in deploying marketing automation lead generation for small-to-midsize B2B firms.

"dmaD has already started to turn around from a couple of down years. Kevin's leadership is making all the difference," DellaTorre says.

Current dmaD board members consist of:

Kevin Krason
Founder and Chief Visionary Officer, Biznet Digital

Cristina Cecchetti
Management Supervisor, Campbell Ewald

Alejandro "Alex"  Della Torre
Direct Marketing and Incentives Manager, FCA US LLC

Sue Barber
Principal, WriteAway

Scott Thornton
Partner, Traverse Bay Group

Mike Diaz
Principal, Growth Canvas Marketing Strategy

Darryl English
President, Wolverine Solution Group (Detroit)

Leslie Sims
Sr. Project Manager, Marketing Associates

Jim McElroy
Principal, Innovative Marketing Associates

Robert Skinner
Digital Marketing Technologist and Evangelist

Jordan Lindow
Associate Project Manager - Marketing Associates

Valerie Valentine
Marketing Manager of FACTON Inc.

Tom Keuten
Regional Sales Lead, RightPoint

To learn more about dmaD or become a member, visit To learn more about Biznet, call 248-560-9000 or visit
Kevin Krason, CEO
(248) 560-9000 ext 11

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