Corporate, academic, government leaders join Automation Alley’s new Modeling, Simulation, Visualization and Immersion Steering Committee

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August 14, 2017
TROY, Mich., Aug. 14, 2017   Automation Alley, Michigan’s leading technology and manufacturing business association, has created a new steering committee focused on promoting the advancement of modeling, simulation, visualization and immersion (MSVI) technologies across the state. Joining the MSVI Steering Committee are corporate, academic and government leaders who will establish a networking forum and set committee priorities related to workforce training and development of MSVI technologies.
MSVI is defined as the art and science of applying digital technologies for discovery and engagement, and is one of eight Industry 4.0 technology sectors Automation Alley has identified as a key area of focus under new leadership. Since being named Executive Director and CEO in 2016, Tom Kelly has transformed Automation Alley into Michigan’s Industry 4.0 knowledge center, leading efforts in Michigan to help manufactures understand and implement smart technologies associated with the fourth industrial revolution. The organization is also hosting an Industry 4.0 conference titled Integr8™ on Nov. 9 in Detroit.
“Today, modeling, simulation, visualization and immersive technologies are empowering adopters across all industries to innovate like never before,” said Rick Darter, president and CEO of Rave Computer and chair of Automation Alley’s MSVI Steering Committee. “The objective of forming this committee was to bring together local subject matter experts who share the common passionate vision that collaboration between industry, academia and government will benefit everyone involved, resulting in a trained workforce that will further differentiate Michigan as a world leader in both the creation and use of these technologies.”
Each committee member will add their perspective and ideas related to MSVI advancement. Those individuals include:
  • Dr. Virinder Moudgil, President and CEO, Lawrence Technological University
  • Dr. Louay Chamra, Dean and Professor, School of Engineering and Computer Science, Oakland University
  • Dr. Gregory Auner, Professor, Department of Surgery and Biomedical Engineering, School of Medicine, Wayne State University
  • Dr. Paul D. Rogers, Director, U.S. Army Tank Automotive Research, Development and Engineering Center (TARDEC)
  • Elizabeth Baron, VR and Adv Viz Tech Spec, Ford Motor Company
  • Elaina Farnsworth, Founder and CEO, Mobile Comply
  • Tom Weisz, Executive Creative Director and Management Advisor, Mackevision and Vectorform
  • Doug Magyari, CEO, IMMY Inc.
  • Bill Veenhuis, Senior Solutions Architect, NVIDIA
  • Rick Darter, President and CEO, Rave Computer
  • Tom Kelly, Executive Director and CEO, Automation Alley
  • Pavan Muzumdar, COO, Automation Alley
  • Karol Friedman, Director, Strategic Partnerships and Talent, Automation Alley
 In addition to MSVI, Automation Alley also plans to create future steering committees centered around the other Industry 4.0 technology sectors, including big data and artificial intelligence, the Internet of Things, the cloud, additive manufacturing, advanced materials, robotics and cybersecurity. Information from each steering committee will be shared with Automation Alley’s Virtual Industry 4.0 Advisory Councils. Automation Alley is currently seeking participants from the business community for these virtual groups. To add your voice to the conversation, or to learn more, click here.
About Automation Alley
Automation Alley is Michigan’s leading nonprofit technology and manufacturing business association, connecting industry, academia and government to fuel Southeast Michigan’s economy and accelerate innovation. Automation Alley focuses its efforts on innovation and technology, entrepreneurship, talent development, defense and international business, providing resources, funding and actionable intelligence to help members grow and prosper in the digital age. The mission of Automation Alley is to position Southeast Michigan as a global leader in Industry 4.0 by helping our members increase revenue, reduce costs and think strategically as they keep pace with rapid technological changes in manufacturing. 
Nicole Kampe, Communications and Media Manager, 248-457-3301