Exporting Demystified: Tips for Growing Your Business Globally

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Name: Exporting Demystified: Tips for Growing Your Business Globally
Date: July 24, 2019
Time: 8:00 AM - 11:00 AM EDT
Registration: Register Now
Event Description:

Did you know that 95.5% of the world’s total population of 7.5 billion consumers reside outside of the U.S.? Similarly, an estimated 82% of the world’s total purchasing power today extend beyond our nation’s borders. For these reasons, your company’s future success largely depends on diversifying your market(s) globally while satisfying the world’s appetite for American-made products, services and technologies.

Join Automation Alley and a panel of international business experts as they share their firsthand insights about the opportunities and challenges of doing business worldwide. They will also demystify the export process and explain why the opportunities to sell overseas far outweigh the challenges. You will learn about the many resources designed to help small- and medium-sized companies launch their products around the world.

Speakers will provide case studies on how companies can best position themselves to take advantage of business opportunities overseas while sidestepping some of the common hurdles faced by first-time exporters. They will also focus on countries around the world with the highest demand for Michigan’s goods and services.


8 a.m.  Registration and Breakfast Reception

8:30 a.m.  Welcome and Introductions
Noel Nevshehir, Director of International Business Services and Industry 4.0 Strategic Partnerships, Automation Alley

8:40 a.m.  Keys to Global Business Success
Eve Lerman, Senior International Trade Specialist, U.S. Export Assistance Center, U.S. Department of Commerce/International Trade Administration

9:20 a.m.  Getting from Here to There: State Trade Expansion Program (STEP)
David Newhouse, International Trade Development Manager, Michigan Economic Development Corporation

9:35 a.m.  Break

9:50 a.m.  Panel Discussion and Company Case Studies on Doing Business Globally
Yannick Greiner, Director of International Sales, Rugged Liner Inc.
Elena Stegemann, Chief Operating Officer, McCreadie Group, Inc.
Robert Ruffini, President, Fluxtrol Inc.

10:35 a.m.  Open Discussion and Q&A

11 a.m.  Conference Adjourns

Automation Alley
2675 Bellingham
Troy, MI 48083
Date/Time Information:
Wednesday, July 24, 2019
8-11:00 a.m.
Contact Information:
Contact Eriola Fishman at or 248-687-7249
Members and non-members:  $20
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