Exporting Demystified: How to Expand your Business Globally

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Name: Exporting Demystified: How to Expand your Business Globally
Date: December 9, 2021
Time: 8:30 AM - 11:30 AM EST
Registration: Register Now
Event Description:
Do you know that almost 96% of the world’s total population of 7.9 billion consumers reside outside of the U.S.? Similarly, an estimated 80% of the world’s total purchasing power today extend beyond our nation’s borders. For these reasons, your company’s future success largely depends on diversifying your market(s) overseas while satisfying the world’s appetite for American-made products, services, and technologies.
Automation Alley’s event will feature international business experts who will share their firsthand insights about the opportunities and challenges of doing business worldwide. They will also demystify the export process and explain why the opportunities to sell overseas far outweigh the challenges. You will also learn about the many resources designed to help small- and medium-sized companies (SMEs) launch their products around the world.
Speakers will provide case studies on how companies can best position themselves to take advantage of business opportunities overseas while sidestepping some of the common hurdles faced by exporters. They will also focus on countries around the world with the highest demand for Michigan’s goods and services.


8:30 a.m. Registration, networking and breakfast
9:00 a.m. Welcome and Introductions, Noel Nevshehir, Automation Alley
9:10 a.m. Strategies and Resources for Export Success, Carlotta Gmachl, Assistant Director of International Trade Programs and
Erkan Kocas, Assistant Director for International Trade Research at the Michigan State University International Business Center 
9:50 a.m. State Trade and Expansion Program, David Newhouse, International Trade Manager, Michigan Economic Development Corporation (MEDC)
10:05 a.m. Break and networking
10:20 a.m. Panel Discussion and Company Case Studies on Doing Business Globally
Robert Ruffini, President, Fluxtrol, Inc.
Don Carbone, Advisor to the Board, Managed Programs, LLC
Gianluca Romano, President, MiC Customs Solutions
11:05 a.m. Open Discussion and Q&A
11:30 a.m. Conference Adjourns


Noel Nevshehir
Noel’s responsibilities include assisting SMEs become globally competitive by   
expanding their markets overseas. He identifies countries with a high demand for Michigan-made products, services and technologies and leads trade missions around the world where U.S. companies have an opportunity to meet with potential buyers, end users. and business partners. He also helps companies bridge the gap between the physical and digital worlds while keeping pace with the rapid transformation in manufacturing today (i.e., Industry 4.0).
Under Noel’s leadership, Automation Alley received the President's "E Star" Award from President Biden (2021), President Obama (2013), and President George W. Bush in 2008---the nation’s highest, most prestigious international trade awards granted to organizations in recognition of their accomplishments in global trade and economic development. Companies participating on Automation Alley trade missions worldwide have generated more than $1.619 billion in export sales while creating 8339 local jobs. 
Noel’s other responsibilities include marketing and promoting Michigan as a diverse high-tech powerhouse and global center of innovation to potential investors worldwide. This has led to 28 foreign companies setting up their operations in Michigan (generating $210M in foreign direct investment and 1193 high value added, well-paying jobs in our region). As a result of these successes, Automation Alley "best practices" in the areas of international trade and foreign direct investment were ranked among the nation's top ten in a study commissioned by the Economic Development Administration of the U.S. Department of Commerce.
A citizen' of the UK and US, Noel graduated with distinction from the University of Michigan with bachelor’s degrees in Economics and Russian Studies. He also received a master’s degree with honors from the London School of Economics in International Relations; and a doctorate in Chinese-Russian studies from the University of Michigan. Nevshehir’s cross-cultural experiences include having worked, studied, lived, and/or traveled to 84 countries. Language skills include Russian and conversational Spanish.

Carlotta Gmachl
Carlotta Gmachl is the Assistant Director of International Trade at the International Business Center (CIBER). In this role, Gmachl works as an academic outreach specialist where she leads the Global Business Club, work with community colleges and minority serving institutions, be the person of contact for external stakeholders and various other trade related projects. Prior to her role at MSU, Gmachl was a Manager of Business Attraction and Trade at the Detroit Regional Partnership. Gmachl has worked in the international governmental, trade and export, and business relations field since 2016. Her experience has allowed her work both nationally and internationally – specifically throughout the United States and China. Carlotta Gmachl grew up in Salzburg, Austria and is still an Austrian citizen. In 2013, Gmachl moved to the U.S. to study International Relations with minors in international business and Chinese at the American University in Washington D.C. During her time as a student, Gmachl studied abroad at Peking University in Beijing, China while also interning at the German Industry and Chamber of Commerce. Soon thereafter, she interned with the U.S. Chamber of Commerce in Washington D.C. and graduated with honors in December 2016. Gmachl also earned a Master of Business Administration degree from Central Michigan University in October 2021.

Erkan Kocas
Erkan Kocas is the Assistant Director for International Trade Research at the Michigan State University International Business Center. He is involved in all efforts to connect the mid-Michigan business community with the resources of the International Business Center (MSU-CIBER) and the Broad College of Business. This work is strongly export focused and includes programs such as the Global Business Club of Mid-Michigan and the Michigan Export Growth Program. The center also organizes tailored programs to assist businesses and associations in developing international strategies and creating export plans. Other resources include globalEDGE, the number one resource for international business information. Erkan teaches ‘International Management’ both at the undergraduate and graduate level and he received the ‘Instructor Excellence Award’ in Spring 2019 and Spring 2020. Prior to joining the Broad College of Business Erkan worked in different roles for more than 15 years at companies with extensive global reach such as Xerox, Thomson Reuters, and Citrix.  He gained intensive business operations experience at Thomson Reuters where he was responsible for the sales operations of the Central and Eastern Europe region from 2008-2010. Years prior, Erkan became an entrepreneur by establishing his own internet-based business.
Erkan graduated from the Broad College of Business at Michigan State University with a Master of Business Administration with a concentration in Supply Chain Management, and currently, he is pursuing a Ph.D. program at the College of Education studying Higher Adult and Lifelong Education (HALE).

David Newhouse
David Newhouse is the Michigan Economic Development Corporation’s International Trade Development Manager responsible for Southeast Michigan. With over thirty years of international trade experience, he draws upon his expertise and MEDC’s many export assistance programs to help small and medium-sized enterprises extend their global reach.  MEDC’s centerpiece program showcased to export-minded companies is the Michigan State Trade Expansion Program (STEP) grant.
Prior to joining MEDC, David served as President of InterClean Equipment, a specialized wash equipment manufacturer for large vehicle applications, serving the mining, oil, rail, defense, public transit and trucking industries. He navigated the company through the depths of the Great Recession, achieving record sales and profits by growing its international business to over 50% of its revenue.  It was then that David learned of and benefitted from MEDC and U.S. Commercial Service export assistance programs.  In 2014, he came out of early retirement to join MEDC’s International Trade group.
David also spent twenty-four years with General Motors in a variety of international roles, managing global cross-functional teams in advanced vehicle development.  His foreign assignments included Argentina, where he helped GM reestablish its operations and manufacturing footprint, and Switzerland, where he served in Strategic Planning at GM’s then European headquarters.
David holds a BBA from the University of Michigan and an MBA from the University of Detroit. He is a certified Project Management Professional (PMP).

Robert Ruffini
Since graduating from Michigan State University (B.Sc. ’90),  Robert has been employed at Fluxtrol, Inc. He has more than twenty-five years    
experience in the field of advanced induction heating technology. Robert is primarily responsible for new business development and specializes in international sales and marketing. He has co-authored several US patents, over 50 technical papers and travelled for business to more than 40 countries. He lectured extensively throughout Asia, Europe, India, and Americas on advanced design of induction heating processes and tooling. He is a member of Automation Alley’s International Business Services Advisory Council, Eastern Michigan District Export Council (EMDEC), and American Society of Metals (ASM).

Don Carbone
Don Carbone founder of Managed Programs in 1997 by, initially as an engineering firm specialized in development of lightweight engine parts globally, that evolved into a manufacturer of these parts. The core of the MPI’s philosophy is Design for Manufacturing to maximize value in the development phase, with a focus on Design for Profitability. In 2017 MPI merged with Performance Design, specialized in Carbon Fiber part technology and the performance market. MPI specializes in light weight composite engine parts and battery/hydrogen fuel cells. MPI facilities are located in Detroit, Germany, Korea and China. MPI’s customer base includes most global OEMs from USA, EU, Korea, Russia, Malaysia, China, performance motor sports and marine.  As experts in the field of light weight plastic parts, MPI has established a strong reputation for developing products essential in today’s changing automotive market. Don holds an AS degree in Design/ Manufacturing from Alfred Tech (SUNY) and a BS degree in Mechanical Engineering from Rochester Institute of Technology. Don started his career at GM in 1979 as a draftsman in carburetors and on to product engineer in advanced development of plastic engine parts in the early 80’s, in 1993 he moved to Siemens automotive to help establish their integrated air fuel business and after growing that business from $5M in sales to $300M in committed sales in 3 years, he started MPI to focus on bringing this capability to small and medium sized companies around the world.  MPI was named the Michigan small business exporter of the year in 2013 and Don was Awarded CEO of CEOs in 2015. In recent years Don’s role of CEO has transitioned to Caleb Newman (founder of Performance Design) and he is now an advisor to the board allowing him more time for consulting in light weighting and business development with a focus on enabling SME’s to take advantage of overseas markets.

Gianluca Romano
Mr. Gianluca Romano, President, MiC Customs Solutions-Southfield, Michigan. Mr. Romano is the President of Americas for MIC Customs Solutions, a leading International Trade and Customs software provider. Gianluca is widely recognized for his experience in international Indirect Tax & Customs matters, specifically in the development, implementation, and management of efficient and compliant Customs processes. Formerly based in Thailand and Singapore, his experience includes implementations in North America, South America, Asia Pacific and Europe. Fluent and/or conversant in Italian, Portuguese, Spanish and Thai, Mr. Romano has participated in regional and global Indirect Tax and Customs projects for various multi-national companies. Mr. Romano holds degrees in International Relations and Economics from Michigan State University. He is a licensed Customshouse Broker, based in the firm's Detroit office, servicing MIC’s customers throughout the Americas.

In person:
2675 Bellingham, Troy, MI 48083

If joining virtually use Zoom link:

Date/Time Information:
Thursday, December 9, 2021
8:30 a.m. - 11:30 a.m. EST
Breakfast provided
Contact Information:
Contact Automation Alley's International Business Services Manager, Lisa Lasser, at lasserl@automationalley.com
The event is free to attend, registration is required. 
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