Automation Alley's Virtual Trade Mission to South Africa

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Name: Automation Alley's Virtual Trade Mission to South Africa
Date: October 12, 2020 - October 16, 2020
Registration: Sorry, public registration for this event has been closed.
Event Description:

Not the Perfect Time for International Travel?  The Perfect Time for Business!

Automation Alley is seeking Michigan companies to join its virtual trade mission to South Africa, a nation with a strong demand for the Michigan-made products, services and technologies, including:

  • Medical equipment
  • Health care services
  • Automotive
  • Environment and pollution control technologies
  • IT and information communication technologies
  • Renewable energy
  • Agriculture technologies
This trade mission may also include an option to participate in the online Africa Health Exposition 2020. The exhibition is Sub-Sahara's largest annual health care event that attracts more than 10,000 health care and trade professionals from 67 countries worldwide. The majority of the attendees are senior-level business executives, government officials and other key decision makers responsible for procurement.

Apply today and join Automation Alley's trade mission to South Africa to meet virtually with potential buyers and end-users of your products, services, and technologies. 

Automation Alley's award-winning trade mission program has generated nearly $1.5 billion in export sales for Michigan companies while creating 7,350 local jobs.

Why South Africa?

  • South Africa serves as the gateway to Africa's 1.3 billion consumers.
  • A nation of 58 million, South Africa is a member of the African Continental Free Trade Area (CFTA), the worlds largest free area with 54 participating countries.
  • The U.S. is a critical trading and technology partner for South Africa and the latter's third-largest bilateral partner in two-way trade by value.
  • Trade between South Africa and the U.S. reached nearly $14 billion in 2018, a 9.4% increase from the previous year.
  • South Africa's geographic advantages, logistics infrastructure, widespread use of the English language and relatively transparent legal processes eases the market-entry process.
Automation Alley Provides:
  • Virtual matchmaking meetings from the comfort of your home or office that will place you directly in touch with potential buyers and end users of your products, services and technologies.
  • Introductions to the key players you need to know to be successful in South Africa.
  • Business meetings and conferences with government officials and industry leaders who will share their firsthand insights about the opportunities and challenges of doing business in South Africa.
  • Business planning before, during and after the mission.
Apply Today:
  • This trade mission is made possible in partnership with the Michigan Economic Development Corporation. Be sure to ask about Michigan's State Trade and Expansion Program (MI-STEP), which may qualify your company to receive up to a 50% reimbursement for the costs of participating in our mission.
  • Participation is limited to 10 companies and the deadline to register is Sept. 11, 2020. The cost to participate is $1,000 for members and $1,500 for non-members. 

For more information or to register, please contact Lisa Lasser, Automation Alley's International Business Services Manager, at or 248-457-3283. 

*The global pandemic has placed constraints on international travel but not on international business.  Under normal circumstances, visiting in person is key to gaining a foothold in new markets overseas. Given the current conditions, Automation Alley's Virtual Trade Mission will take advantage of today's virtual meeting platforms that will place you in contact with potential business partners throughout Africa.

In partnership with:

This is a virtual trade mission to South Africa.
Date/Time Information:
Trade Mission Dates:  Oct. 12-16, 2020 
Registration Deadline:  Sept.11, 2020
Contact Information:
Contact Automation Alley's International Business Services Manager Lisa Lasser at 248-457-3283 or
Member Price: $1000
Non Member Price: $1500 
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