Sterling Insurance Group named a Best Practices Agency in 2019

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September 16, 2019
Sterling Heights, Mich. Sept. 2019 – Sterling Insurance Group – one of the fastest-growing independent insurance agencies in the country – has been selected to be part of an elite group of independent insurance agencies around the United States participating in the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) “Best Practices” Study Group.
Only 267 independent agencies throughout the U.S. qualified for inclusion in the 2019 Best Practices Study. An IIABA affiliated state association or an insurance company must first nominate the agency which then must qualify based on outstanding customer retention, growth, stability and financial management. More than 1,300 agencies were nominated this year.   
          The Best Practices Study was initiated by IIABA in 1993 as the foundation for efforts to improve agency performance. The annual study of leading independent insurance agencies, which is conducted for IIABA by Reagan Consulting of Atlanta, Ga., documents the business practices of these high-performance agencies and urges others to adopt similar practices.
          Hundreds of workshops and seminars have been conducted at various producer association functions, company sponsored agency meetings and national automation users group conventions. 
          The IIABA and Reagan Consulting jointly maintain the Best Practices Gateway website ( that provides executive summaries of the annual Best Practices Studies, the Best Practices Study Comparison Workbook tool and ordering information for Best Practices products.  The Gateway, as well as the annual study, is made possible in part through the financial sponsorship of various insurance companies and industry organizations. 
The 2019 Best Practices Study sponsors include:  Agency Business Solutions and Amerisure, Applied, Beyond Insurance, Central Insurance Companies, Chubb, EMC Insurance, Encompass/Allstate, The Hanover Insurance Group, The Hartford, Imperial PFS, InsurBanc, Liberty Mutual Insurance and Safeco Insurance, MetLife, Nationwide, Travelers, Vertafore and Westfield Insurance.
          Sterling Insurance Group was founded in 1996 and offers a wide range of insurance products including business insurance, employee benefits services, enterprise risk management and personal insurance.
          A full list of agencies involved in the study can be found here.
About IIABA    
Founded in 1896, IIABA is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally.  Its members are businesses that offer customers a choice of policies from a variety of insurance companies.  Independent agents and brokers offer all lines of insurance – property, casualty, life and health—as well as employee benefit plans and retirement precuts.  Web address:
About Sterling Insurance Group
Since its inception in 1996, Sterling Insurance Group has been one of the fastest-growing independent insurance agencies in the country. Sterling Insurance Group - which is a Top 150 Firm out of 37,000 nationwide - is a full-service brokerage with 4 offices spanning Michigan, more than 100 employees and over $355M in projected premiums. Sterling is your resource for enterprise risk management, business insurance, personal insurance and employee benefits services. Sterling Insurance Group has relationships with more than 100 national insurance carriers to provide clients instant access to the most competitive insurance markets in the business. In addition to being the only Michigan-based member of the Worldwide Broker Network (WBN), Sterling has been honored to receive distinguished awards for sales leadership and customer service, including:
  • MAX Performer Award from MarshBerry (2018)
  • 50 Most Admired Companies Award from The Silicon Review (2018)
  • Top Performing Personal Lines Agency from Hanover (2019)
  • Top 10 Agency in Michigan by Auto-Owners Insurance (2019)
  • Make More Happen Award from Safeco (2018, 2019)
  • Best Practices Agency from Independent Insurance Agents & Brokers of America (2019)
Learn more at
Joan Dalgleish
Director of Marketing
Sterling Insurance Group | 586.685.0137
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Joan Giffels, Marketing Manager, (586) 685-0137