Marketing Manager - Inteva Products (Troy)

Inteva Products
Job Description

• Lead the development and growth of product line marketing strategies by crafting, executing and communicating product and capabilities messages and materials -- including brochures, videos, web content and more -- to prospective and current customers in the global marketplace.
• Develop and execute multi-dimensional marketing and public relations to promote product excellence and brand awareness. Tactics should include the organization of executive speaking engagements at industry events, membership and active participation in industry organizations, technical award nominations, advertising campaigns, key sponsorship activities, media stories, etc.
• Maintain and continuously expand knowledge of relevant markets and customer trends, and collaborate with Sales and Engineering to utilize awareness of trends to position our products well within target markets.
• Lead media relations efforts for the company, with support from director. This includes the development of news releases and media target lists, regular pitching to media and organization of media events.
• Develop external communication strategies and lead the implementation of external communication programs to meet the strategic goals of the Sales & Marketing organization.
• Conduct and/or analyze market research for various target markets, product lines and industries as requested.
• Support entire global team as needed with execution of special events, internal and external, as needed.  
Position Requirements QUALIFICATIONS

• Minimum of 8 years combined Marketing / Public Relations experience in a business-to-business environment
• Minimum of 3 years automotive experience; tier-one supplier experience preferred
• Demonstrated strong written and verbal communications skills
• Demonstrated project management skills with the ability to multi-task in a fast paced environment
• Detail orientatation and ability to work under deadline pressure
• Must be proactive about Marketing, have an enthusiastic, positive attitude, and demonstrate capability to build and nurture relationships cross-functionally
Education Requirement EDUCATION • Bachelor's Degree in Marketing, Integrated Communications or related field. Master's Degree preferred.  
Location Inteva Products, LLC - World Headquarters and Troy Technical Center  
How to Apply         Go to, search for Marketing Manager, and complete online application. Good luck!
Req Number SAL-18-00003  
Contact Information

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