Doing Business in India

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Name: Doing Business in India
Date: December 10, 2020
Time: 8:30 AM - 10:30 AM EST
Registration: Register Now
Event Description:

Please click the link below to join the webinar:

Join us to learn more about what it's like to travel to India for our upcoming Trade Mission. This two-hour video conference will fly by, and you'll gain key insights about how to take full advantage of this international opportunity to reach more than 1.4 billion consumers.

With a growing and higher-income middle-class, India just might be the perfect growth opportunity for your business! Together, we'll explore one of the world’s largest economies. And, while COVID-19 has halted many international business pursuits, Automation Alley’s Trade Mission Program has adapted to provide in-country, virtual and hybrid options to ensure Michigan companies still have opportunities to do business globally despite current travel limitations.

Why India?

  • India's population of 1.35 billion includes a growing middle class of 300 million consumers with a strong demand for U.S. goods, services and technologies.
  • According to a World Bank report, India climbed 23 spots from 2017 to 2018 in ease of doing business among 190 countries.
  • India's automotive industry is the worlds fourth largest. It is projected to manufacture more than 30 million vehicles in 2019 (vs. 16.5 million in the U.S.). - India's automotive sector accounts for 7.5% of the nations GDP.
  • Two-way trade flows between the U.S. and India grew to $142 billion last year.


8:30-8:40 a.m. Welcome and Introduction: Noel H. Nevshehir, Director of International Business Services and Global Strategic Partnerships, Automation Alley
8:40-9:05 a.m. Keynote Presentation: India Update: The Honorable Mr. Amit Kumar, Consul General of India
9:05-9:30 a.m. Opportunities and Challenges of Doing Business in India: Supriya Kanetkar and Sushama Kanetkar, Directors, India Trade Office, Great Lakes St. Lawrence Governors & Premiers, Bangalore, India
9:30-9:55 a.m. Company Case Study on Best Practices and Lessons Learned in India: Rophin Paul, Executive Vice President, PARI Robotics Inc. 
9:55-10:05 a.m. Support for Michigan Exports: MEDC State Trade Expansion (STEP) Program: Jacob Schroeder,  International Trade Development Manager, Michigan Economic Development Corporation (MEDC)
10:05-10:30 a.m. Open Discussion & Q-and-A 
10:30 a.m. Meeting Adjourned


Noel Nevshehir

As director of Automation Alley's International Business Services and Global Strategic Partnerships, Noel's responsibilities include assisting SMEs become globally competitive by expanding their markets overseas. He identifies countries with a high demand for Michigan-made products, services and technologies and leads trade missions around the world where U.S. companies have an opportunity to meet with potential buyers, end users and other potential business partners. Noel is also director of Global Strategic Partnerships and helps companies bridge the gap between the digital and physical world's while keeping pace with the rapid transformation in manufacturing today. 

Amit Kumar

Amit Kumar is a career diplomat and joined the Indian Foreign Service in 1995. He has wide ranging experience having served in headquarters and in several Indian missions abroad. He has dealt with both bilateral and multilateral work in diverse areas such as political, strategic and economic spheres. Prior to taking up his current assignment as the Consul General of India in Chicago, he was the Deputy Chief of Mission in the Embassy of India, Washington, D.C. with Ambassador-rank.


Sushama Kanetkar

Sushama has 25 years of multi-faceted experience in the international trade and investment arena. She has worked with numerous International clients from a broad range of industries. Sushama has bachelor's degree in Commerce with specialization in Advanced Accounting and Auditing, and a master's degree in Economics. Her areas of academic interest include: International Trade, Aid and Development Policies, International Monetary System, International Economic Relations and Public Administration with special emphasis on Comparative and Development Administration.

Supriya Kanetkar

Supriya has a diverse professional experience of 24 years which ranges from teaching, journalism, consulting MNCs on Corporate Social Responsibility to international trade development and FDI attraction. Her international business experience spans about 19 years. Supriya has a bachelor's degree in Arts, Master's degree and M. Phil. in Political Science. She has also done the Global Village for Future Leaders of Business and Industry ® program offered by Iacocca Institute at Lehigh University, USA.



Rophin Paul

Rophin has been leading PARI's growth and brand building in North America. He has helped PARI build up its operations, develop a strategic supply base to enable system integration abilities and has been focusing on developing and streamlining operations for supply to the North American customer base.
His responsibilities include strategic customer and global account management for key automotive manufacturers. He graduated in Electronics engineering from University of Pune with top honors and has 23 years of experience.

Jake Schroeder
Jake Schroeder has been with the MEDC since 2009 working with in a variety of business development functions and specifically in the area International trade  since 2017. Prior to his time at the MEDC Jake worked in banking and with a multi-national insurance firm working to assist small and medium sized businesses in the manufacturing and agricultural industries.


Date/Time Information:
Thursday, Dec. 10, 2020
8:30-10:30 a.m.
Contact Information:
Contact Automation Alley's International Business Services Manager, Lisa Lasser, at 248-457-3283 or
This is a free event. 
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