Business Trends in the UAE: Innovation, Expo 2020 Dubai, Mobility, and Beyond

  • Share:
Name: Business Trends in the UAE: Innovation, Expo 2020 Dubai, Mobility, and Beyond
Date: October 14, 2021
Time: 8:30 AM - 10:00 AM EDT
Registration: Register Now
Event Description:
Companies interested in doing business in the Middle East and learning more about the World Expo Dubai are invited to join experts for an exciting presentation on the region’s latest trends October 14. Special guest, Saud Al Nowais, Commercial Counselor of the U.A.E., will provide insight into trends and opportunities in this region. David Newhouse, international trade manager with MEDC will share details about a mobility trade mission to Dubai in January 9-15, 2022, featuring matchmaking meetings along with access to the Expo during the event’s mobility-themed week. U.S. Commercial Service Director, Jennifer Moll will overview the upcoming Trade Winds mission in March 2-10, 2022 which offers exclusive meetings with U.S. commercial diplomats from over twenty countries from the Middle East and Africa as well as matchmaking meetings available to participating companies. 


8:30 a.m. Welcome and Opening remarks
Mr. Noel Nevshehir, Director, International Business Services and Global Strategic Partnerships, Automation Alley
8:40a.m. Opportunities and Trends of Doing Business in U.A.E.
Mr. Saud Hassan Al Nowais, Commercial Counselor for the United Arab Emirates to the United States of America 
9:00 a.m. Trends, Expo 2020 Dubai, and matchmaking opportunities 
Anne Jafery, Director of Michigan Arab Gulf Center in Dubai, UAE 
9:20 a.m.  Trade Wind Opportunities in UAE
Jennifer Reason Moll, Director, U.S. Commercial Service – East Michigan (Detroit & Pontiac)
9:30 a.m. MI-STEP grant support
David Newhouse, International Trade Manager, Michigan Economic Development Corporation (MEDC)
9:40 a.m. Q&A


Noel Nevshehir
As director of Automation Alley's International Business Services and Global Strategic Partnerships, Noel's responsibilities include assisting SMEs become globally competitive by expanding their markets overseas. He identifies countries with a high demand for Michigan-made products, services and technologies and leads trade missions around the world where U.S. companies have an opportunity to meet with potential buyers, end users and other potential business partners. Noel is also director of Global Strategic Partnerships and helps companies bridge the gap between the digital and physical world's while keeping pace with the rapid transformation in manufacturing today. Under Noel’s leadership, Automation Alley received both the President's "E Star" Award from President Obama in 2013 and the President’s “E” Award from President George W. Bush in 2008---the nation’s highest, most prestigious international trade awards granted to organizations in recognition of their accomplishments in global trade and economic development. A citizen of the UK and US, Noel graduated with distinction from the University of Michigan with bachelor degrees in economics and Russian studies. He also received a master's degree with honors from the London School of Economics in international business and economic development; and a doctorate in Chinese-Russian studies from the University of Michigan. Nevshehir's cross-cultural experiences include having worked, studied, lived, and/or traveled to over 81 countires. Language skills include Russian and Spanish. Married to Kim, they have a daughter, Victoria. 

Saud Al Nowais
Mr. Saud Al Nowais, Commercial Counselor for the United Arab Emirates to the United States of America, took office in July 2009. Since then, Mr. Al Nowais has focused on strengthening the bilateral trade relationship between the US and the UAE, assisting both countries in identifying mutually beneficial trade and investment opportunities. Mr. Al Nowais operates at all levels of government and business in a continued effort to bring prosperity and growth to both economies as well as facilitate the development of commercial relationships between the two nations.Previously, Mr. Al Nowais held a managerial position at the Executive Affairs Authority of Abu Dhabi (EAA) in the Economic Department. Mr. Al Nowais worked on energy-related projects and programs, such as oil and gas initiatives, alternative sources of energy and most recently the UAE’s nuclear program. He also worked on environmental and social issues in tandem with industry representatives to affect positive change throughout the country. The Executive Affairs Authority is a government entity that supports the Chairman of the Executive Council of Abu Dhabi, H.H. Sheikh Mohammed Bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi & Deputy Supreme Commander of the UAE Armed Forces. EAA is responsible for creating policy and the implementation of special projects in the Emirate. Mr. Al Nowais recently completed a master’s degree in Strategic Intelligence & Security Studies from the U.S. National Defense University - College of International Security Affairs in Washington, DC. Mr. Al Nowais obtained his bachelor’s degree in International Relations from the American University of Sharjah (AUS). Mr. Al Nowais graduated from the American Community School of Abu Dhabi (ACS).

Anne Jafery
Anne Jafery is managing Partner, Channels MEA. Originally from Michigan, Ms. Jafery has spent the majority of her adult life in the Middle East, which has provided her with a unique understanding of both Western and M.E. business practices and norms. She has created and fostered the growth of multiple companies within various industry sectors since her arrival in the UAE in 1989. Her companies have included a regional IT distribution firm representing major US technology brands such as Microsoft and Symantec, a publishing and creative design agency, events management, retail concept stores, a specialized workforce promotion portal, an eCommerce curated subscription service, a young-designer-featured online jewelry brand, and an Amazon listing agency. At the height of the 07-08' global financial crisis, Anne started three new companies that thrived notwithstanding the difficult market conditions. 
Despite the diversity and breadth of corporate ownership, she and her partners retain the nimbleness and culture of a startup; a true team of creative collaboration and innovation. In 2007, Ms. Jafery launched Channels, a consultancy company assisting businesses, state agencies and NGO’s interested in developing a commercial footprint in the Middle East, naturally extending her personal expertise to a broad base of clients. The company provides a range of services - vetting joint ventures and strategic partnerships, identifying agents and creating distribution networks, due diligence, government relations, market entry strategy development, and company setup/licensing. Anne is the Arab Gulf Trade Representative for Virginia, Wisconsin, Michigan, Ohio, Minnesota and Pennsylvania, and previously for Maryland, Colorado, North Carolina and Virginia Food & Agriculture. She has contracted with the Eastern Trade Council, and other state economic development boards to achieve their export targets, in addition to hosting inward trade missions and delegations. Anne facilitates foreign direct investment in the US and in the Gulf region. In addition, she reverse-engineers regional services to assist the Gulf Cooperation Council (GCC) countries of Saudi Arabia, UAE, Kuwait, Bahrain, and Oman companies in securing key partnerships in the U.S. Anne’s company Channels is a Strategic Partner of the US Department of Commerce International Trade Administration and has been awarded other US government agency contracts. Ms. Jafery is the Ex Officio President of AmCham Dubai (ABC) and has been a member of the American Business Council of Dubai since 1994; in addition to holding several executive board positions over the years, she was the first and only female president in the history of the organization in 2006, and again in 2018. Currently the Chairman Emeritus of the Middle East Council of American Chambers of Commerce, the umbrella organization over nine American Chambers, she spends time on Capitol Hill as a policy advocate for overseas American business with Congress, the Administration and other trade related organizations. In this capacity, she speaks frequently about doing business in the Middle East to government organizations, state chambers of commerce and at universities. Anne is a former Trustee of the American School of Dubai and was an instrumental part of the team responsible for the financing and construction of its USD$ 144M campus. Ms. Jafery lives by the belief that hope is not a strategy. What differentiates an entrepreneur from the many people with good ideas is the courage to act.

Jennifer Moll

Jennifer Moll is the Director of the U.S. Commercial Service in East Michigan, which is part of the U.S. Department of Commerce’s International Trade Administration (ITA). She joined the organization in January 2001 and directs offices in Detroit and Pontiac, Michigan.  Jennifer began her Commerce career at the agency’s headquarters in Washington, D.C. where she served as the higher education specialist in the Office of Service Industries and represented the Department on Office of the U.S. Trade Representative (USTR)-led services negotiating teams for bilateral free trade agreements.  As part of the Commercial Service, she and her team leverage their strong overseas network to help Michigan businesses grow their exports and compete globally while creating jobs at home.  She is an active member of the Commercial Service’s Global Automotive and Smart Mobility and Global Education & Training Services Teams. Jennifer also serves as Executive Secretary for the East Michigan District Export Council (DEC).  She earned a bachelor’s degree in Comparative Area studies from Duke University, where she was a member of the Varsity Women’s Tennis Team for four years, and a master’s degree in International Law/Conflict Management and International Economics from The Johns Hopkins University School of Advanced International Studies (SAIS) in Washington, D.C.. Jennifer resides in the Detroit area with her husband and two children.

David Newhouse
David Newhouse is the Michigan Economic Development Corporation’s International Trade Development Manager responsible for Southeast Michigan. With over thirty years of international trade experience, he draws upon his expertise and MEDC’s many export assistance programs to help small and medium-sized enterprises extend their global reach.  MEDC’s centerpiece program showcased to export-minded companies is the Michigan State Trade Expansion Program (STEP) grant.
Prior to joining MEDC, David served as President of InterClean Equipment, a specialized wash equipment manufacturer for large vehicle applications, serving the mining, oil, rail, defense, public transit and trucking industries. He navigated the company through the depths of the Great Recession, achieving record sales and profits by growing its international business to over 50% of its revenue.  It was then that David learned of and benefitted from MEDC and U.S. Commercial Service export assistance programs.  In 2014, he came out of early retirement to join MEDC’s International Trade group.
David also spent twenty-four years with General Motors in a variety of international roles, managing global cross-functional teams in advanced vehicle development.  His foreign assignments included Argentina, where he helped GM reestablish its operations and manufacturing footprint, and Switzerland, where he served in Strategic Planning at GM’s then European headquarters.
David holds a BBA from the University of Michigan and an MBA from the University of Detroit. He is a certified Project Management Professional (PMP).

Event Sponsors:
  • Michigan Economic Development Corporation
In person
2675 Bellingham, Troy, MI 48083
If attending virtually, join Zoom Meeting
Date/Time Information:
Thursday, October 14, 2021
8:30 a.m. - 10:00 a.m. EST
Contact Information:
Contact Automation Alley's International Business Services Manager, Lisa Lasser, at
This is a free event but registration is encouraged.
Set a Reminder:
Enter your email address below to receive a reminder message.