Automation Alley's Trade Mission to South Africa - Postponed Date TBD

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Name: Automation Alley's Trade Mission to South Africa - Postponed Date TBD
Date: May 9, 2020 - May 15, 2020
Registration: Sorry, public registration for this event has been closed.
Event Description:

Automation Alley is seeking Michigan companies to join its trade mission to South Africa to participate in the Africa Health Exhibition 2020, Sub-Sahara’s largest annual healthcare event that attracts more than 10,000 healthcare and trade professionals from 67 countries worldwide. The majority of the attendees are senior-level business executives, government officials and other key decision makers responsible for procurement.

In addition to medical equipment and healthcare services, South Africa also has a strong demand for the following Michigan-made products, services and technologies:

  • Automotive
  • Environment and pollution control technologies
  • IT and ICT
  • Renewable energy

Why South Africa?

  • South Africa serves as the gateway to Africa’s 1.3 billion consumers.
  • A nation of 58 million, South Africa’s free trade agreements with other African countries provides duty free access to U.S. companies seeking to expand further into the continent
  • The U.S. is a critical trading and technology partner for South Africa and the latter’s third-largest bilateral partner in two-way trade by value.
  • Trade between South Africa and the U.S. reached nearly $14 billion in 2018, a 9.4% increase from the previous year.
  • South Africa’s geographic advantages, logistics infrastructure, widespread use of the English language and relatively transparent legal processes eases the market-entry process.

Why Join Our Trade Mission?

  • Africa Health is the leading exhibition in Africa in the healthcare sector, providing opportunities for Michigan exporters in this fast-growing market.
  • Your company will have the opportunity to participate with the Michigan pavilion at the show.
  • We offer customized appointments with prospective partners, distributors, and buyers.
  • Meet the key players you need to know to be successful in South Africa. Attend business meetings and conferences with government officials and business and industry leaders who will share their firsthand insights about the opportunities and challenges of doing business in Africa.
  • Automation Alley trade missions have generated more than $1.3 billion in export sales for company participants while creating 7,007 local jobs.
  • Automation Alley received the President’s “E Star” Award for Export Service (2013) and the Presidents “E” Award (2008) from the White House, the nation’s highest and most prestigious awards granted to economic developers in recognition of their contributions to increasing American exports overseas.
  • Michigan’s State Trade and Expansion Program (MI-STEP) may qualify your company to receive up to a 50% reimbursement for the costs of participating on our mission.
  • We will take care of all your planning before, during and after the mission. International flights are not included.

Participation is limited to 10 companies and the deadline to register is March 27, 2020. The cost to participate is $3,500 for members and $4,500 for non-members. Price includes business briefings by the U.S. Embassy and local trade organizations, matchmaking meetings, business tours, in-country ground transportation, five-star hotels and dinner receptions. International flights are not included.

For more information or to register, please contact Lisa Lasser, Automation Alley’s International Business Services Manager, at or 248-457-3283.

Cultural Activity Option

For interested trade mission participants, we will organize a Pilanesberg Safari Tour the weekend prior to the trade mission. We highly recommend that you participate as it is an experience not to miss! Please inquire if interested.

Johannesburg, South Africa
Date/Time Information:
Trade Mission Dates: TBD
Travel Dates:  TBD
Registration Deadline:  TBD
Contact Information:
Contact Automation Alley's International Business Services Manager Lisa Lasser at 248-457-3283 or
Member Price:  $3,500
Non Member Price:  $4,500 
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